Internet Marketing – its popularity in the UK and the US is on the rise

A business requires a medium through which to promote its products and service. The present scenario warrants that businesses should rely on Internet marketing as more and more number are becoming Internet savvy.


A study has revealed that the UK is the front runner in internet marketing. Being a digitally forward country, Internet marketing in the country accounts for 19% of overall advertising. The study put the US at the third position with Internet marketing accounting for 13% there.

The study has revealed that around 60 per cent people are using the web all across the UK. The study also disclosed that around 56 per cent people were having broadband connections in 2007, which was just 12 per cent in previous years.

A reputable magazine has also stated that spending on Internet marketing is on the rise. The magazine informed how a leading search engine has taken this increasing popularity of internet marketing in the UK and the US seriously and has introduced a search feature that allows users to have a better and controlled search experience. The users can also offer their comments. A leading company's internet analyst has said how this search engine is trading at 12x '09 pro forma earnings per share (EPS).


So, considering the fact that more and more people are becoming technology savvy, no business can now afford to promote its products and services without Internet marketing. Businesses are finding it a very cost effective, reliable and convenient channel of marketing their products.